A shoe making industry that can offer shoes that fit consumer needs has a decided advantage over its competitors. Next to fashion requirement, shoe fitness is an important selection criterion. The proposed system for fitting measurement is intended to be installed in shops where customers' feet are scanned and then shoe database suggests best fit shoe models. We will describe the matching software part of the system which consists of a computer and a laser scanner. We propose that the scanned foot in flat position should be matched with a similar foot from the database to obtain landmark similarities for a fitness analysis. As the scanned foot has no landmarks for accurate positioning of landmarks from which fitting parameters are derived one has to rely on the registration of surfaces. A successful introduction of such a system can open several so far unfamiliar areas of e-shoe business such as design of well fitting products, lot sizing, internet shoe sales and special per customer offers.